See Also: Goodwill Value(money)
Goodwill(money)
Goodwill(finance)
goodwill(dictionary)
goodwill(dictionary)
Goodwill(law)
Negative goodwill(finance)
Goodwill, Assignment Without(law)

goodwill (iou)



goodwill noun. Also good will. OE.
[from GOOD adjective + WILL noun1.]
Virtuous, pious, or honest disposition or intention. OE-E17.
Kindly feeling towards a person, cause, etc.; favour; benevolence. Freq. attrib., as goodwill mission, goodwill visit, etc. OE.
Ld Macaulay Some pious men..spoke of him, not indeed with esteem, yet with goodwill. E. Waugh Every man of goodwill should devote all his powers to preserving the few good things remaining to us.
Cheerful acquiescence or consent; heartiness, zeal. ME.
of one's goodwill, with one's goodwill, by one's goodwill voluntarily, freely.
Wordsworth Horses have worked with right good-will. T. Benn Capital can't do without the goodwill of labour.
The established custom or popularity of a business etc.; (a sum paid for) the privilege, granted to the purchaser by the seller of a business, of trading as the recognized successor of the seller. L16.
T. Lundberg Goodwill is normally measured by reference to a percentage of..turnover or by a multiple of..pre-tax profit.