See Also: ectromelia(dictionary)
ectromelia(medicine)
Ectromelia virus(health)
ectromelia, infectious(medicine)
ectromelia virus(medicine)
infectious ectromelia virus(medicine)
descriptive(dictionary)
descriptive(dictionary)
Descriptive(medicine)
descriptive statistics(medicine)

Descriptive Marks (law) and ectromelia (iou)


Descriptive Marks (law)




Trademarks that describe the ingredients, qualities, features, purpose or characteristics of a product or service. These marks are not inherently distinctive, and thus do not receive trademark protection unless they acquire distinctiveness through secondary meaning. Even if they qualify for trademark protection, descriptive marks are the weakest marks possible, and do not receive as broad of legal protection as suggestive, arbitrary and fanciful marks. Examples of descriptive marks include: BEEF & BREW for a restaurant, LASERGAGE for a laser measurement device, PIZZAZZ for pizza, and WORLD BOOK for encyclopedias. In contrast to suggestive marks, a mark that is merely descriptive immediately conveys knowledge of ingredients, qualities, or characteristics with no imaginative leap required. If a composite mark is not 100% descriptive, then the mark as a whole is not merely descriptive.





ectromelia (iou)



ectromelia noun. E20.
[formed as ECTRODACTYLY + Greek melos limb + -IA1.]
Medicine.
Congenital absence of a limb or limbs. E20.
A viral disease of mice which may cause the loss of limbs. M20.