See Also: hark(dictionary)
hark(dictionary)
descriptive(dictionary)
Descriptive(medicine)
descriptive(dictionary)
descriptive statistics(medicine)
descriptive psychiatry(medicine)
descriptive myology(medicine)
loco-descriptive(dictionary)
descriptive anatomy(medicine)

Descriptive Marks (law) and hark (oh)


Descriptive Marks (law)




Trademarks that describe the ingredients, qualities, features, purpose or characteristics of a product or service. These marks are not inherently distinctive, and thus do not receive trademark protection unless they acquire distinctiveness through secondary meaning. Even if they qualify for trademark protection, descriptive marks are the weakest marks possible, and do not receive as broad of legal protection as suggestive, arbitrary and fanciful marks. Examples of descriptive marks include: BEEF & BREW for a restaurant, LASERGAGE for a laser measurement device, PIZZAZZ for pizza, and WORLD BOOK for encyclopedias. In contrast to suggestive marks, a mark that is merely descriptive immediately conveys knowledge of ingredients, qualities, or characteristics with no imaginative leap required. If a composite mark is not 100% descriptive, then the mark as a whole is not merely descriptive.





hark (oh)



[Date: 1100-1200; Origin: Probably from an unrecorded Old English heorcian]
hark at him/her/you!
BrE old-fashioned spoken used when you think someone is saying something stupid or acting as if they are more important than they really are
ĦĦHark at him! I bet he couldn't do any better.
hark!
old use used to tell someone to listen
hark back phr v
to remember and talk about things that happened in the past
hark back to
ĦĦIt's useless to continually hark back to the past.
hark back to [hark back to sth] phr v
to be similar to something in the past
ĦĦMusic that harks back to the early age of jazz