See Also: Descriptive Marks(law)
Immoral Marks (scandalous Marks)(law)
Herbal medicine (botanical medicine, herbology, phytomedicine)(health)
descriptive(dictionary)
Descriptive(medicine)
descriptive(dictionary)
bibliography, descriptive(medicine)
descriptive anatomy(medicine)
descriptive psychiatry(medicine)
descriptive statistics(medicine)

borated (medicine) and Descriptive Marks (law)


borated (medicine)


borated
Mixed or impregnated with borax or boric acid.


Descriptive Marks (law)




Trademarks that describe the ingredients, qualities, features, purpose or characteristics of a product or service. These marks are not inherently distinctive, and thus do not receive trademark protection unless they acquire distinctiveness through secondary meaning. Even if they qualify for trademark protection, descriptive marks are the weakest marks possible, and do not receive as broad of legal protection as suggestive, arbitrary and fanciful marks. Examples of descriptive marks include: BEEF & BREW for a restaurant, LASERGAGE for a laser measurement device, PIZZAZZ for pizza, and WORLD BOOK for encyclopedias. In contrast to suggestive marks, a mark that is merely descriptive immediately conveys knowledge of ingredients, qualities, or characteristics with no imaginative leap required. If a composite mark is not 100% descriptive, then the mark as a whole is not merely descriptive.