See Also: Benefit Segmentation(money)
Segmentation(medicine)
Segmentation(health)
segmentation(dictionary)
segmentation(dictionary)
Lifestyle Segmentation(money)
Market Segmentation(money)
Geographical Segmentation(money)
segmentation cavity(medicine)
segmentation gene(medicine)

Benefit Segmentation (money)


Definition: Dividing the market into groups of customers who are looking for a specific benefits from a product.

Definition: A marketing approach that targets consumers according to the benefits they seek in a product.